We partnered with The Niche Shop, two vintage stores in New York City, to bring their vibrant in-store experience online and grow their jewelry sales. After researching their target audience and shopping habits, we categorized over 300 products, including charms and vintage pieces, and designed a custom Bracelet Builder from scratch. The tool lets customers create their own bracelets with drag-and-drop functionality and smart product filtering. We built a mobile-friendly site that captures the brand’s playful, personality-filled aesthetic while keeping the shopping experience seamless and intuitive.
This project features a fully custom-coded bracelet builder with drag-and-drop, filtering, and search tools for a seamless experience. With over 300 products, we streamlined navigation to make customizing and shopping effortless. Using Liquid and Javascript, I custom built this solution for customers to drag and drop their selection, change the size of the bracelet and configure pricing based on customer selection for a fully immersive experience.
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Design by Elevate Branding Studio. Development by me. Words by Blossom Copy
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